Where your ideas meet thoughtful design—and become something unforgettable.
Steven Winkelstein, Founder & CCO
Winkelstein Studios was founded by Steven Winkelstein, a creative force at the intersection of storytelling, design, and transformation. With a background as a published, award-winning author of ten books—including Amazon bestsellers and Kirkus starred reviews—Steven brings a deep understanding of narrative, emotional resonance, and human connection to every project.
Before launching the studio, Steven served as Marketing Director for a natural grocery store chain, where he honed his skills in brand strategy, customer experience, and values-driven communication. He later transitioned into product design, working in tech to design cutting edge digital products across industries from finance and healthcare to employee benefits to public relations.
He holds UX design certifications from both Salesforce and Google, and completed advanced training at MIT in Designing Human-Centered Products with AI. This blend of technical fluency, business acumen, and artistic vision shapes the studio’s multidisciplinary approach.
At Winkelstein Studios, Steven partners with startups, creatives, and mission-driven teams to build products, brands, and books that matter. Whether crafting a user journey, shaping a visual identity, or helping an author bring their manuscript to life, his work is intentional, collaborative, and rooted in compassion.
The result? Bespoke creative experiences that are as thoughtful as they are bold—designed not just to impress, but to last.
Mission & Vision
Vision
We envision a world where creativity is a practice of presence, purpose, and play.
Winkelstein Studios is building a creative ecosystem where people, products, and stories evolve through collaboration, intention, and imagination.
Mission
Winkelstein Studios exists to bring clarity, joy, and transformation to the creative process.
Through design, publishing, and coaching, we help creators, founders, and mission-driven teams build things that feel true, look beautiful, and last.
Our Values
At Winkelstein Studios, values aren’t just words—they’re the compass for every collaboration, every design sprint, every book launch, and every coaching session. We hold these six principles close because they keep our work honest, human, and alive.
Be Authentic
Lead with honesty, vulnerability, and realness—in the work and in the world.
Be Present
Create space for deep listening, intentional choices, and meaningful connection.
Be Compassionate
Treat people and problems with empathy, curiosity, and care.
Be Peaceful
Move through chaos with calm. Cultivate clarity, even in complexity.
Be Courageous
Take creative risks. Ask better questions. Say the bold thing.
Be Joyful
Infuse everything with wonder, delight, and the kind of play that makes it all worth doing.
We’ve designed digital products, built bold brands, and published powerful stories.
Product Design & Strategy
We craft UX/UI and digital product systems that are both beautiful and functional—built to support users, scale with intention, and reflect your brand's unique voice. Whether you're starting from scratch or evolving an existing experience, we turn complexity into clarity.
UX / UI design
Digital product strategy
Web & app design
AI transformation consulting
Design thinking facilitation
Brand & Marketing Strategy
We help bring your identity to life—from your logo and voice to the way you show up in the world. With strategy at the core and creativity at the surface, we design cohesive visual systems and campaigns that speak with clarity and style.
Brand identity systems
Logo & visual design
Marketing campaigns
Social media & email support
Crowdfunding campaign consulting
Publishing
We guide your publishing journey from idea to launch—combining beautiful book design with strategic storytelling and production support. Whether you're publishing under our imprint or your own, we help you create something worth holding.
Publishing consulting
Book design (cover + layout)
White label or imprint publishing
Story-based marketing
Launch content & social media support
Ready to bring your vision to life?
We’d love to hear from you. Use the form below to start the conversation—let’s bring your ideas to life and create something unforgettable together.
